메뉴 건너뛰기




Volumn 52, Issue , 2016, Pages 46-55

The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition

Author keywords

Dynamic pricing; Hotel pricing; Price comparison; Price competition; Reference price

Indexed keywords


EID: 84943811936     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2015.09.010     Document Type: Article
Times cited : (82)

References (70)
  • 1
    • 80051783470 scopus 로고    scopus 로고
    • Dynamic pricing strategies: evidence from European hotels
    • Abrate G., Fraquelli G., Viglia G. Dynamic pricing strategies: evidence from European hotels. Int. J. Hospital. Manage. 2012, 31:160-168.
    • (2012) Int. J. Hospital. Manage. , vol.31 , pp. 160-168
    • Abrate, G.1    Fraquelli, G.2    Viglia, G.3
  • 2
    • 84873957738 scopus 로고    scopus 로고
    • Pricing of experience products under consumer heterogeneity
    • Adhikari A., Basu A., Raj S.P. Pricing of experience products under consumer heterogeneity. Int. J. Hospital. Manage. 2013, 33:6-18.
    • (2013) Int. J. Hospital. Manage. , vol.33 , pp. 6-18
    • Adhikari, A.1    Basu, A.2    Raj, S.P.3
  • 3
    • 36348945152 scopus 로고    scopus 로고
    • Psychology and experimental economics: a gap in abstraction
    • Ariely D., Norton M.I. Psychology and experimental economics: a gap in abstraction. Curr. Direct. Psychol. Sci. 2007, 16(6):336-339.
    • (2007) Curr. Direct. Psychol. Sci. , vol.16 , Issue.6 , pp. 336-339
    • Ariely, D.1    Norton, M.I.2
  • 4
    • 37349131877 scopus 로고    scopus 로고
    • Reference point adaptation: tests in the domain of security trading
    • Arkes H., Hirshleifer D., Jiang D., Lim S. Reference point adaptation: tests in the domain of security trading. Org. Behav. Hum. Decis. Process 2008, 105(1):67-81.
    • (2008) Org. Behav. Hum. Decis. Process , vol.105 , Issue.1 , pp. 67-81
    • Arkes, H.1    Hirshleifer, D.2    Jiang, D.3    Lim, S.4
  • 5
    • 84940524689 scopus 로고    scopus 로고
    • Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
    • Bambauer-Sachse S., Massera L. Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion. J. Retail. Consum. Serv. 2015, 27:63-73.
    • (2015) J. Retail. Consum. Serv. , vol.27 , pp. 63-73
    • Bambauer-Sachse, S.1    Massera, L.2
  • 7
    • 79952919653 scopus 로고    scopus 로고
    • Reference point formation and updating
    • Baucells M., Weber M., Welfens F. Reference point formation and updating. Manage. Sci. 2011, 57(3):506-519.
    • (2011) Manage. Sci. , vol.57 , Issue.3 , pp. 506-519
    • Baucells, M.1    Weber, M.2    Welfens, F.3
  • 8
    • 84867139078 scopus 로고    scopus 로고
    • Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry
    • Becerra M., Santaló J., Silva R. Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry. Tourism Manage. 2013, 34:71-79.
    • (2013) Tourism Manage. , vol.34 , pp. 71-79
    • Becerra, M.1    Santaló, J.2    Silva, R.3
  • 9
    • 0034146067 scopus 로고    scopus 로고
    • Looking for loss aversion in scanner panel data: the confounding effect of price response heterogeneity
    • Bell D.R., Lattin J.M. Looking for loss aversion in scanner panel data: the confounding effect of price response heterogeneity. Market. Sci. 2000, 19(2):185-200.
    • (2000) Market. Sci. , vol.19 , Issue.2 , pp. 185-200
    • Bell, D.R.1    Lattin, J.M.2
  • 10
    • 0043231387 scopus 로고    scopus 로고
    • Consumer perceptions of price (un)fairness
    • Bolton L.E., Warlop L., Alba J.W. Consumer perceptions of price (un)fairness. J. Consum. Res. 2003, 29(4):474-491.
    • (2003) J. Consum. Res. , vol.29 , Issue.4 , pp. 474-491
    • Bolton, L.E.1    Warlop, L.2    Alba, J.W.3
  • 11
    • 0033247749 scopus 로고    scopus 로고
    • Perceptions of price unfairness: antecedents and consequences
    • Campbell M.C. Perceptions of price unfairness: antecedents and consequences. J. Market. Res. 1999, 36:187-199.
    • (1999) J. Market. Res. , vol.36 , pp. 187-199
    • Campbell, M.C.1
  • 12
    • 0001549770 scopus 로고
    • Economic analysis and the quest for competitive advantage
    • Caves R.E. Economic analysis and the quest for competitive advantage. Pap. Proc. 86th Annu. Meet. Am. Econ. Assoc. 1984, 74(2):127-132.
    • (1984) Pap. Proc. 86th Annu. Meet. Am. Econ. Assoc. , vol.74 , Issue.2 , pp. 127-132
    • Caves, R.E.1
  • 13
    • 67649797932 scopus 로고    scopus 로고
    • Room rate patterns and customers' propensity to book a hotel room
    • Chen C., Schwartz Z. Room rate patterns and customers' propensity to book a hotel room. J. Hospital. Tourism Res. 2008, 32(3):287-306.
    • (2008) J. Hospital. Tourism Res. , vol.32 , Issue.3 , pp. 287-306
    • Chen, C.1    Schwartz, Z.2
  • 14
    • 27744598218 scopus 로고    scopus 로고
    • Impact of information on customer fairness perceptions of hotel revenue management
    • Choi S., Mattila A.S. Impact of information on customer fairness perceptions of hotel revenue management. Cornell Hotel Restaur. Admin. Q. 2005, 46(4):444-451.
    • (2005) Cornell Hotel Restaur. Admin. Q. , vol.46 , Issue.4 , pp. 444-451
    • Choi, S.1    Mattila, A.S.2
  • 15
    • 49449118865 scopus 로고    scopus 로고
    • Looking back at an experience through rose-colored glasses
    • Cowley E. Looking back at an experience through rose-colored glasses. J. Bus. Res. 2008, 61(10):1046-1052.
    • (2008) J. Bus. Res. , vol.61 , Issue.10 , pp. 1046-1052
    • Cowley, E.1
  • 16
    • 33744806371 scopus 로고    scopus 로고
    • The effects of informative and non-informative price patterns on consumer price judgments
    • Danziger S., Segev R. The effects of informative and non-informative price patterns on consumer price judgments. Psychol. Market. 2006, 23(6):535-553.
    • (2006) Psychol. Market. , vol.23 , Issue.6 , pp. 535-553
    • Danziger, S.1    Segev, R.2
  • 17
    • 0002122149 scopus 로고
    • The price knowledge and search of supermarket shoppers
    • Dickson P.R., Sawyer A.G. The price knowledge and search of supermarket shoppers. J. Market. 1990, 54:42-53.
    • (1990) J. Market. , vol.54 , pp. 42-53
    • Dickson, P.R.1    Sawyer, A.G.2
  • 18
    • 84880154771 scopus 로고    scopus 로고
    • Price sequences, perceived variability, and choice
    • Dolansky E., Vandenbosch M. Price sequences, perceived variability, and choice. J. Prod. Brand Manage. 2013, 22(4):314-321.
    • (2013) J. Prod. Brand Manage. , vol.22 , Issue.4 , pp. 314-321
    • Dolansky, E.1    Vandenbosch, M.2
  • 19
    • 79954995439 scopus 로고    scopus 로고
    • Do price charts provided by online shopbots influence price expectations and purchase timing decisions?
    • Drechsler W., Natter M. Do price charts provided by online shopbots influence price expectations and purchase timing decisions?. J. Interact. Market. 2011, 25:95-109.
    • (2011) J. Interact. Market. , vol.25 , pp. 95-109
    • Drechsler, W.1    Natter, M.2
  • 20
    • 0035540608 scopus 로고    scopus 로고
    • Understanding reference-price shoppers: a within-and cross-category analysis
    • Erdem T., Mayhew G., Sun B. Understanding reference-price shoppers: a within-and cross-category analysis. J. Market. Res. 2001, 38(4):445-457.
    • (2001) J. Market. Res. , vol.38 , Issue.4 , pp. 445-457
    • Erdem, T.1    Mayhew, G.2    Sun, B.3
  • 21
    • 84919933808 scopus 로고    scopus 로고
    • Modelling growth and revenue for Swedish hotel establishments
    • Falk M., Hagsten E. Modelling growth and revenue for Swedish hotel establishments. Int. J. Hospital. Manage. 2015, 45:59-68.
    • (2015) Int. J. Hospital. Manage. , vol.45 , pp. 59-68
    • Falk, M.1    Hagsten, E.2
  • 23
    • 21344477719 scopus 로고
    • Modeling loss aversion and reference dependence effects on brand choice
    • Hardie B.G., Johnson E.J., Fader P.S. Modeling loss aversion and reference dependence effects on brand choice. Market. Sci. 1993, 12(4):378-394.
    • (1993) Market. Sci. , vol.12 , Issue.4 , pp. 378-394
    • Hardie, B.G.1    Johnson, E.J.2    Fader, P.S.3
  • 24
    • 22144495430 scopus 로고    scopus 로고
    • Seizing the fourth P
    • Hunt P. Seizing the fourth P. Market. Manage. 2005, 14(3):40.
    • (2005) Market. Manage. , vol.14 , Issue.3 , pp. 40
    • Hunt, P.1
  • 25
    • 17144393360 scopus 로고    scopus 로고
    • Perceived fairness of pricing on the Internet
    • Huang J., Chang C., Chen C.Y.-H. Perceived fairness of pricing on the Internet. J. Econ. Psychol. 2005, 26(3):343-361.
    • (2005) J. Econ. Psychol. , vol.26 , Issue.3 , pp. 343-361
    • Huang, J.1    Chang, C.2    Chen, C.Y.-H.3
  • 26
    • 0001662534 scopus 로고
    • The formation of expected future price: a reference price for forward-looking consumers
    • Jacobson R., Obermiller C. The formation of expected future price: a reference price for forward-looking consumers. J. Consum. Res. 1990, 16:420-432.
    • (1990) J. Consum. Res. , vol.16 , pp. 420-432
    • Jacobson, R.1    Obermiller, C.2
  • 27
    • 84870520591 scopus 로고    scopus 로고
    • To influence or not to influence: external reference price strategies in pay-what-you-want pricing
    • Johnson J.W., Cui A.P. To influence or not to influence: external reference price strategies in pay-what-you-want pricing. J. Bus. Res. 2013, 66(2):275-281.
    • (2013) J. Bus. Res. , vol.66 , Issue.2 , pp. 275-281
    • Johnson, J.W.1    Cui, A.P.2
  • 28
    • 0040240283 scopus 로고    scopus 로고
    • Empirical analysis of competitive product line pricing decisions: lead, follow or move together
    • Kadiyali V., Vilcassim N.F., Chintagunta P.K. Empirical analysis of competitive product line pricing decisions: lead, follow or move together. J. Bus. 1998, 69(4):459-487.
    • (1998) J. Bus. , vol.69 , Issue.4 , pp. 459-487
    • Kadiyali, V.1    Vilcassim, N.F.2    Chintagunta, P.K.3
  • 29
    • 0000125532 scopus 로고
    • Prospect theory: an analysis of decision under risk
    • Kahneman D., Tversky A. Prospect theory: an analysis of decision under risk. Econometrica 1979, 47(2):263-291.
    • (1979) Econometrica , vol.47 , Issue.2 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 31
    • 21844486860 scopus 로고
    • Empirical generalizations from reference price research
    • Kalyanaram G., Winer R.S. Empirical generalizations from reference price research. Market. Sci. 1995, 14(3):161-169.
    • (1995) Market. Sci. , vol.14 , Issue.3 , pp. 161-169
    • Kalyanaram, G.1    Winer, R.S.2
  • 32
    • 79953128898 scopus 로고    scopus 로고
    • The relative use of contextual and temporal reference price components in hotel and airline purchases
    • Karande K., Magnini V.P. The relative use of contextual and temporal reference price components in hotel and airline purchases. J. Hospital. Tourism Res. 2011, 35(1):119-141.
    • (2011) J. Hospital. Tourism Res. , vol.35 , Issue.1 , pp. 119-141
    • Karande, K.1    Magnini, V.P.2
  • 33
    • 0030305347 scopus 로고    scopus 로고
    • Asymmetric reference price effects and dynamic pricing policies
    • Kopalle P.K., Rao A.G., Assunção J.L. Asymmetric reference price effects and dynamic pricing policies. Market. Sci. 1996, 15(1):60-85.
    • (1996) Market. Sci. , vol.15 , Issue.1 , pp. 60-85
    • Kopalle, P.K.1    Rao, A.G.2    Assunção, J.L.3
  • 34
    • 0000374232 scopus 로고
    • Reference effects of price and promotion on brand choice behavior
    • Lattin J.M., Bucklin R.E. Reference effects of price and promotion on brand choice behavior. J. Market. Res. 1989, 26(3):299-310.
    • (1989) J. Market. Res. , vol.26 , Issue.3 , pp. 299-310
    • Lattin, J.M.1    Bucklin, R.E.2
  • 35
    • 84859896265 scopus 로고    scopus 로고
    • Premium or discount in hotel room rates? The dual effects of a central downtown location
    • Lee S.K., Jang S. Premium or discount in hotel room rates? The dual effects of a central downtown location. Cornell Hospital. Q. 2012, 53(2):165-173.
    • (2012) Cornell Hospital. Q. , vol.53 , Issue.2 , pp. 165-173
    • Lee, S.K.1    Jang, S.2
  • 36
    • 84870810339 scopus 로고    scopus 로고
    • Asymmetry of price competition in the lodging market
    • Lee S.K., Jang S. Asymmetry of price competition in the lodging market. J. Travel Res. 2013, 52(1):56-67.
    • (2013) J. Travel Res. , vol.52 , Issue.1 , pp. 56-67
    • Lee, S.K.1    Jang, S.2
  • 37
    • 84878605453 scopus 로고    scopus 로고
    • Is hiding fair? Exploring consumer resistance to unfairness in opaque pricing
    • Lee S.K., Jang S. Is hiding fair? Exploring consumer resistance to unfairness in opaque pricing. Int. J. Hospital. Manage. 2013, 34:434-441.
    • (2013) Int. J. Hospital. Manage. , vol.34 , pp. 434-441
    • Lee, S.K.1    Jang, S.2
  • 38
    • 84888084742 scopus 로고    scopus 로고
    • Exploring consumers' bidding results based on starting price, number of bidders and promotion programs
    • Liang A.R.D. Exploring consumers' bidding results based on starting price, number of bidders and promotion programs. Int. J. Hospital. Manage. 2014, 37:80-90.
    • (2014) Int. J. Hospital. Manage. , vol.37 , pp. 80-90
    • Liang, A.R.D.1
  • 39
    • 0003119349 scopus 로고
    • Contextual influences on perceptions of merchant-supplied reference prices
    • Lichenstein D.R., Bearden W.O. Contextual influences on perceptions of merchant-supplied reference prices. J. Consum. Res. 1989, 16(1):55-66.
    • (1989) J. Consum. Res. , vol.16 , Issue.1 , pp. 55-66
    • Lichenstein, D.R.1    Bearden, W.O.2
  • 40
    • 0037610929 scopus 로고    scopus 로고
    • Experiments and quasi-experiments: methods for evaluating marketing options
    • Lynn A., Lynn M. Experiments and quasi-experiments: methods for evaluating marketing options. Cornell Hotel Restaur. Admin. Q. 2003, 44(2):75-84.
    • (2003) Cornell Hotel Restaur. Admin. Q. , vol.44 , Issue.2 , pp. 75-84
    • Lynn, A.1    Lynn, M.2
  • 42
    • 33747215384 scopus 로고
    • Loyalty differences in the use of internal and external reference prices
    • Mazumdar T., Papatla P. Loyalty differences in the use of internal and external reference prices. Market. Lett. 1995, 6(2):111-122.
    • (1995) Market. Lett. , vol.6 , Issue.2 , pp. 111-122
    • Mazumdar, T.1    Papatla, P.2
  • 43
    • 0034179049 scopus 로고    scopus 로고
    • An investigation of reference price segments
    • Mazumdar T., Papatla P. An investigation of reference price segments. J. Market. Res. 2000, 37(2):246-258.
    • (2000) J. Market. Res. , vol.37 , Issue.2 , pp. 246-258
    • Mazumdar, T.1    Papatla, P.2
  • 44
    • 27144451279 scopus 로고    scopus 로고
    • Reference price research: review and propositions
    • Mazumdar T., Raj S.P., Sinha I. Reference price research: review and propositions. J. Market. 2005, 69(4):84-102.
    • (2005) J. Market. , vol.69 , Issue.4 , pp. 84-102
    • Mazumdar, T.1    Raj, S.P.2    Sinha, I.3
  • 45
    • 31744432915 scopus 로고    scopus 로고
    • Profiling the reference price consumer
    • Moon S., Russell G.J., Duvvuri S.D. Profiling the reference price consumer. J. Retail. 2006, 82(1):1-11.
    • (2006) J. Retail. , vol.82 , Issue.1 , pp. 1-11
    • Moon, S.1    Russell, G.J.2    Duvvuri, S.D.3
  • 46
    • 56249138283 scopus 로고    scopus 로고
    • How do price range shoppers differ from reference price point shoppers?
    • Moon S., Voss G. How do price range shoppers differ from reference price point shoppers?. J. Bus. Res. 2009, 62(1):31-38.
    • (2009) J. Bus. Res. , vol.62 , Issue.1 , pp. 31-38
    • Moon, S.1    Voss, G.2
  • 47
    • 0002099832 scopus 로고
    • Buyers' subjective perceptions of price
    • Monroe K.B. Buyers' subjective perceptions of price. J. Market. Res. 1973, 10(1):70-80.
    • (1973) J. Market. Res. , vol.10 , Issue.1 , pp. 70-80
    • Monroe, K.B.1
  • 48
    • 84855322904 scopus 로고    scopus 로고
    • Dynamic pricing with loss-averse consumers and peak-end anchoring
    • Nasiry J., Popescu I. Dynamic pricing with loss-averse consumers and peak-end anchoring. Oper. Res. 2011, 59(6):1361-1368.
    • (2011) Oper. Res. , vol.59 , Issue.6 , pp. 1361-1368
    • Nasiry, J.1    Popescu, I.2
  • 49
    • 20944445916 scopus 로고    scopus 로고
    • Revenue management games: horizontal and vertical competition
    • Netessine S., Shumsky R.A. Revenue management games: horizontal and vertical competition. Manage. Sci. 2005, 51(5):813-831.
    • (2005) Manage. Sci. , vol.51 , Issue.5 , pp. 813-831
    • Netessine, S.1    Shumsky, R.A.2
  • 50
    • 79955466841 scopus 로고    scopus 로고
    • Differentiated price loss aversion in destination choice: the effect of tourists' cultural interest
    • Nicolau J.L. Differentiated price loss aversion in destination choice: the effect of tourists' cultural interest. Tourism Manage. 2011, 32(5):1186-1195.
    • (2011) Tourism Manage. , vol.32 , Issue.5 , pp. 1186-1195
    • Nicolau, J.L.1
  • 51
    • 84865061873 scopus 로고    scopus 로고
    • Asymmetric tourist response to price: loss aversion segmentation
    • Nicolau J.L. Asymmetric tourist response to price: loss aversion segmentation. J. Travel Res. 2012, 51(5):568-576.
    • (2012) J. Travel Res. , vol.51 , Issue.5 , pp. 568-576
    • Nicolau, J.L.1
  • 52
    • 84859043091 scopus 로고    scopus 로고
    • The free breakfast effect: an experimental approach to the zero price model in tourism
    • Nicolau J.L., Sellers R. The free breakfast effect: an experimental approach to the zero price model in tourism. J. Travel Res. 2012, 51(3):243-249.
    • (2012) J. Travel Res. , vol.51 , Issue.3 , pp. 243-249
    • Nicolau, J.L.1    Sellers, R.2
  • 53
    • 18444363958 scopus 로고    scopus 로고
    • How do intentions affect loss aversion?
    • Novemsky N., Kahneman D. How do intentions affect loss aversion?. J. Market. Res. 2005, 42(2):139-140.
    • (2005) J. Market. Res. , vol.42 , Issue.2 , pp. 139-140
    • Novemsky, N.1    Kahneman, D.2
  • 54
    • 77955889809 scopus 로고    scopus 로고
    • Effect of price discount frames and levels on consumers' perceptions in low-end service industries
    • Nusair K., Jin Yoon H., Naipaul S., Parsa H.G. Effect of price discount frames and levels on consumers' perceptions in low-end service industries. Int. J. Contemp. Hospital. Manage. 2010, 22(6):814-835.
    • (2010) Int. J. Contemp. Hospital. Manage. , vol.22 , Issue.6 , pp. 814-835
    • Nusair, K.1    Jin Yoon, H.2    Naipaul, S.3    Parsa, H.G.4
  • 55
    • 79952671875 scopus 로고    scopus 로고
    • Why suggest non-binding retail prices?
    • Puppe C., Rosenkranz S. Why suggest non-binding retail prices?. Economica 2011, 78(310):317-329.
    • (2011) Economica , vol.78 , Issue.310 , pp. 317-329
    • Puppe, C.1    Rosenkranz, S.2
  • 56
    • 84857669441 scopus 로고    scopus 로고
    • Is reference price a fair price or an expected price?
    • Rajendran K.N. Is reference price a fair price or an expected price?. Innovat. Market. 2009, 5(2):18-29.
    • (2009) Innovat. Market. , vol.5 , Issue.2 , pp. 18-29
    • Rajendran, K.N.1
  • 57
    • 21344480071 scopus 로고
    • Contextual and temporal components of reference price
    • Rajendran K.N., Tellis G.J. Contextual and temporal components of reference price. J. Market. 1994, 58:22-34.
    • (1994) J. Market. , vol.58 , pp. 22-34
    • Rajendran, K.N.1    Tellis, G.J.2
  • 58
    • 0007089426 scopus 로고    scopus 로고
    • Understanding competitive relationships, Wharton on dynamic competitive strategy
    • John Wiley and Sons, New York, G.S. Day, D.J. Reibstein (Eds.)
    • Raju J., Roy A. Understanding competitive relationships, Wharton on dynamic competitive strategy. Wharton on Dynamic Competitive Strategies 1997, John Wiley and Sons, New York. G.S. Day, D.J. Reibstein (Eds.).
    • (1997) Wharton on Dynamic Competitive Strategies
    • Raju, J.1    Roy, A.2
  • 59
    • 78649871656 scopus 로고    scopus 로고
    • Managing tourism products and destinations embedding public good components: a hedonic approach
    • Rigall-I-Torrent R., Fluvià M. Managing tourism products and destinations embedding public good components: a hedonic approach. Tourism Manage. 2011, 32(2):244-255.
    • (2011) Tourism Manage. , vol.32 , Issue.2 , pp. 244-255
    • Rigall-I-Torrent, R.1    Fluvià, M.2
  • 60
    • 84888084742 scopus 로고    scopus 로고
    • Exploring consumers' bidding results based on starting price, number of bidders and promotion programs
    • Rong-Da Liang A. Exploring consumers' bidding results based on starting price, number of bidders and promotion programs. Int. J. Hospital. Manage. 2014, 37:80-90.
    • (2014) Int. J. Hospital. Manage. , vol.37 , pp. 80-90
    • Rong-Da Liang, A.1
  • 61
    • 0028463769 scopus 로고
    • Competitive pricing by a price leader
    • Roy A., Hanssens D.M., Raju J.S. Competitive pricing by a price leader. Manage. Sci. 1994, 40(7):809-823.
    • (1994) Manage. Sci. , vol.40 , Issue.7 , pp. 809-823
    • Roy, A.1    Hanssens, D.M.2    Raju, J.S.3
  • 62
    • 80052262468 scopus 로고    scopus 로고
    • The influence of demand factors in dynamic competitive pricing strategy: an empirical study
    • Roy A., Raju J.S. The influence of demand factors in dynamic competitive pricing strategy: an empirical study. Market. Lett. 2011, 22:259-281.
    • (2011) Market. Lett. , vol.22 , pp. 259-281
    • Roy, A.1    Raju, J.S.2
  • 63
    • 79955877590 scopus 로고    scopus 로고
    • The effect of brand class on perceived fairness of revenue management
    • Taylor W., Kimes S.E. The effect of brand class on perceived fairness of revenue management. J. Rev. Pricing Manage. 2011, 10(3):271-284.
    • (2011) J. Rev. Pricing Manage. , vol.10 , Issue.3 , pp. 271-284
    • Taylor, W.1    Kimes, S.E.2
  • 64
    • 0000538440 scopus 로고
    • Mental accounting and consumer choice
    • Thaler R. Mental accounting and consumer choice. Market. Sci. 1985, 4(3):199-214.
    • (1985) Market. Sci. , vol.4 , Issue.3 , pp. 199-214
    • Thaler, R.1
  • 65
    • 0001076162 scopus 로고
    • Loss aversion in riskless choice: a reference-dependent model
    • Tversky A., Kahneman D. Loss aversion in riskless choice: a reference-dependent model. Q. J. Econ. 1991, 106(4):1039-1061.
    • (1991) Q. J. Econ. , vol.106 , Issue.4 , pp. 1039-1061
    • Tversky, A.1    Kahneman, D.2
  • 66
    • 84873566628 scopus 로고    scopus 로고
    • Why are consumers less loss averse in internal than external reference prices?
    • van Oest R. Why are consumers less loss averse in internal than external reference prices?. J. Retail. 2013, 89(1):62-71.
    • (2013) J. Retail. , vol.89 , Issue.1 , pp. 62-71
    • van Oest, R.1
  • 67
    • 84910627809 scopus 로고    scopus 로고
    • How social comparison influences reference price formation in a service context
    • Viglia G., Abrate G. How social comparison influences reference price formation in a service context. J. Econ. Psychol. 2014, 45:168-180.
    • (2014) J. Econ. Psychol. , vol.45 , pp. 168-180
    • Viglia, G.1    Abrate, G.2
  • 68
    • 0000187620 scopus 로고
    • A reference price model of brand choice for frequently purchased products
    • Winer R.S. A reference price model of brand choice for frequently purchased products. J. Consum. Res. 1986, 13:250-256.
    • (1986) J. Consum. Res. , vol.13 , pp. 250-256
    • Winer, R.S.1
  • 69
    • 33846231456 scopus 로고    scopus 로고
    • The moderating role of familiarity in fairness perceptions of revenue management
    • Wirtz J., Kimes S.E. The moderating role of familiarity in fairness perceptions of revenue management. J. Serv. Res. 2007, 9(3):229-240.
    • (2007) J. Serv. Res. , vol.9 , Issue.3 , pp. 229-240
    • Wirtz, J.1    Kimes, S.E.2
  • 70
    • 8644281056 scopus 로고    scopus 로고
    • The price is unfair! A conceptual framework of price fairness perceptions
    • Xia L., Monroe K.E., Cox J.L. The price is unfair! A conceptual framework of price fairness perceptions. J. Market. 2004, 68(4):1-15.
    • (2004) J. Market. , vol.68 , Issue.4 , pp. 1-15
    • Xia, L.1    Monroe, K.E.2    Cox, J.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.