How social comparison influences reference price formation in a service context

Journal of Economic Psychology

Volumn 45, Issue , 2014, Pages 168-180

  Viglia, Giampaolo ^a,b   Abrate, Graziano ^b  

^a DEPARTMENT OF ECONOMICS AND BUSINESS   (Spain)

^b UNIVERSITY OF EASTERN PIEDMONT   (Italy)

Author keywords

Dynamic pricing; Prelec weighting function; Reference price; Social comparison

Indexed keywords

EID: 84910627809     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2014.09.003     Document Type: Article

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