Effect of price discount frames and levels on consumers' perceptions in low-end service industries

International Journal of Contemporary Hospitality Management

Volumn 22, Issue 6, 2010, Pages 814-835

  Nusair, Khaldoon ^a   Yoon, Hae Jin ^b   Naipaul, Sandra ^a   Parsa, H G ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b SOUTH DAKOTA STATE UNIVERSITY   (United States)

Author keywords

Discounts; Hospitality services; Prices

Indexed keywords

EID: 77955889809     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111011063106     Document Type: Article

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