Is reference price a fair price or an expected price?

Innovative Marketing

Volumn 5, Issue 2, 2009, Pages 18-29

  Rajendran, K N ^a  

^a NONE   (United States)

Author keywords

Experiment; Price perception; Reference price

Indexed keywords

EID: 84857669441     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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