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Volumn 89, Issue 1, 2013, Pages 62-71

Why are Consumers Less Loss Averse in Internal than External Reference Prices?

Author keywords

External reference price; Internal reference price; Loss aversion; Scanner panel data

Indexed keywords


EID: 84873566628     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2012.08.003     Document Type: Article
Times cited : (19)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.