How do intentions affect loss aversion?

Journal of Marketing Research

Volumn 42, Issue 2, 2005, Pages 139-140

  Novemsky, Nathan ^a   Kahneman, Daniel ^b  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b PRINCETON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18444363958     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.2.139.62295     Document Type: Article

References (15)

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