Exploring consumers' bidding results based on starting price, number of bidders and promotion programs

International Journal of Hospitality Management

Volumn 37, Issue , 2014, Pages 80-90

  Liang, Austin Rong Da ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Auction result; Consumers' bidding behavior; Number of bidders; Online auction; Promotion program; Starting price

Indexed keywords

EID: 84888084742     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.09.008     Document Type: Article

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