The effect of brand class on perceived fairness of revenue management

Journal of Revenue and Pricing Management

Volumn 10, Issue 3, 2011, Pages 271-284

  Taylor, Wayne ^a   Kimes, Sheryl E ^a  

^a and Design   (United States)

Author keywords

brand class; familiarity; hotels; perceived fairness; pricing; revenue management

Indexed keywords

EID: 79955877590     PISSN: 14766930     EISSN: 1477657X     Source Type: Journal    
DOI: 10.1057/rpm.2009.45     Document Type: Article

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