The moderating role of familiarity in fairness perceptions of revenue management pricing

Journal of Service Research

Volumn 9, Issue 3, 2007, Pages 229-240

  Wirtz, Jochen ^a   Kimes, Sheryl E ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b Department of Obstetrics Gynecology   (United States)

Author keywords

Familiarity; Framing; Perceived fairness; Rate fence; Revenue management

Indexed keywords

EID: 33846231456     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506295848     Document Type: Article

References (38)

1. Austin, W., N. C. McGinn, and C. Susmilch (1980). "International Standards Revisited: Effects of Social Comparisons and Expectancies on Judgment of Fairness and Satisfaction," Journal of Experimental Social Psychology, 16 (5). 426-441.
2. Bateson, John E. G. and Michael Hui (1992). "The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting," Journal of Consumer Research, 19 (September). 271-281.
3. Bies Robert J. and Debra L. Shapiro (1987). "International Fairness Judgments: The Influence of Causal Accounts," Social Justice Research, 1, 199-218.
4. Bolton, Lisa E., Luk Warlop, and Joseph W. Alba (2003). "Consumer Perceptions of Price (Un)Fairness," Journal of Consumer Research, 29 (4). 474-492.
5. Born, Chris, Monica Carbajal, Pat Smith, Mark Wallace, Kirk Abbott, Surain Adyanthaya, E. Andrew Boyd, Curtis Keller, Jin Liu, Wayne New, Tom Rieger, Bert Winemiller, and Ron Woestemeyer (2004). "Contract Optimization at Texas Children's Hospital," Interfaces, 34 (1). 51-58.
6. Campbell, Margaret C. (1999). "Perceptions of Price Unfairness: Antecedents and Consequences," Journal of Marketing Research, 36 (2). 187-199.
7. Carroll, William J. and Richard C. Grimes (1995). "Evolutionary Change in Product Management: Experiences in the Car Rental Industry," Interfaces, 25 (5). 84-104.
8. Chen, Shih-Fen S., Kent B. Monroe, and Yung-Chien Lou (1998). "The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions," Journal of Retailing, 74 (3). 353-372.
9. Cook, Thomas C. and Donald T. Campbell (1979). Quasi-Experimentation: Design and Analysis Issues for Field Settings. Chicago: Rand McNally.
10. Dabholkar, Pratibha A. (1996). "Consumer Evaluation of New Technology-Based Self-Service Options: An Investigation of Alternative Models of Service Quality," International Journal of Research in Marketing, 13, 234-246.
11. Geraghty, M. Karen and Ernest Johnson (1997). "Revenue Management Saves National Car Rental," Interfaces, 27 (1). 107-127.
12. Greenburg, Jerald (1988). "Using Social Accounts to Manage Impressions of Performance Appraisal Fairness," In Communicating Fairness in Organizations, Co-chairs. J. Greenburg and R. J. Bies, Symposium presented at the Academy of Management, Anaheim, CA.
13. Hanks, Richard B., R. Paul Noland, and Robert G. Cross (1992). "Discounting in the Hotel Industry, a New Approach," Cornell Hotel and Restaurant Administration Quarterly, 33 (3). 40-45.
14. Havlena, William J. and Morris B. Holbrook (1986). "The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior," Journal of Consumer Research, 13, 394-404.
15. Huppoertz, John W., Sidney J. Arenson, and Richard H. Evans (1978). "An Application of Equity Theory to Buyer-Seller Exchange Situations," Journal of Marketing Research, 15 (May). 250-260.
16. Kahneman, Daniel and Amos Tversky (1979). "Prospect Theory: An Analysis of Decision Under Risk," Econometrica, 47 (2). 263-291.
17. Kahneman, Daniel, Amos Tversky, Jack L. Knetsch, and Richard H. Thaler (1986a). "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, 76, 728-741.
18. Kahneman, Daniel, Amos Tversky, Jack L. Knetsch, and Richard H. Thaler (1986b). "Fairness and the Assumptions of Economics," Journal of Business, 59 (4). 285-300.
19. Kimes, Sheryl E. (1994). "Perceived Fairness of Yield Management," Cornell Hotel and Restaurant Administration Quarterly, 29 (1). 22-29.
20. Kimes, Sheryl E. and Richard B. Chase (1998). "The Strategic Levers of Yield Management," Journal of Service Research, 1 (2). 156-166.
21. Kimes, Sheryl E., Richard B. Chase and Breffni M. Noone (2002). "Perceived Fairness of Yield Management: An Update," Cornell Hotel and Restaurant Administration Quarterly, 43 (1). 28-29.
22. Kimes, Sheryl E., Richard B. Chase, Breffni M. Noone and Jochen Wirtz (2003a). "Has Revenue Management Become Acceptable? Findings from an International Study on the Perceived Fairness of Rate Fences," Journal of Service Research, 6 (2). 125-135.
23. Kimes, Sheryl E., Richard B. Chase, Breffni M. Noone and Jochen Wirtz (2003b). "Perceived Fairness of Revenue Management in the US Golf Industry," Journal of Revenue and Pricing Management, 1 (4). 322-344.
24. Lovelock Christopher and Jochen Wirtz (2007). Services Marketing: People, Technology, Strategy, 6th ed. Upper Saddle River, New Jersey: Prentice Hall.
25. Major, Brenda (1994). "From Social Inequality to Personal Entitlement: The Role of Social Comparisons, Legitimacy, Appraisals, and Group Membership," in Advances in Experimental Social Psychology, Vol. 26, Mark P. Zanna, ed. New York: Academic Press. 293-355.
26. Martins, Marielza (1995), "An Experimental Investigation of the Effects of Perceived Price Fairness on Perceptions of Sacrifice and Value." Doctoral dissertation, Department of Business Administration, University of Illinois at Urbana-Champaign.
27. Ng, Irene C. L., Jochen Wirtz, and Khai Sheang Lee (1999). "The Strategic Role of Unused Service Capacity," International Journal of Service Industry Management, 10 (2). 211-238.
28. Oliver, Richard L. and William O. Bearden (1985). "Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt," Journal of Consumer Research, 12 (December). 324-340.
29. Oliver, Richard L., William O. Bearden and John E. Swan (1989a). "Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach," Journal of Marketing, 53 (April). 21-35.
30. Oliver, Richard L., William O. Bearden and John E. Swan (1989b). "Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction," Journal of Consumer Research, 16 (December). 372-383.
31. Ordóñez, Lisa D., Terry Connolly, and Richard Coughlan (2000). "Multiple Reference Points in Satisfaction and Fairness Assessment," Journal of Behavioral Decision Making, 13 (3). 329-344.
32. Smith, Barry C., John F. Leimkuhler, and Ross M. Darrow (1992). "Yield Management at American Airlines," Interfaces, 22 (1). 8-31.
33. Thaler, Richard F. (1985). "Mental Accounting and Consumer Choice," Marketing Science, 4 (3). 199-214.
34. Weiner, Bernard (1985). "An Attributional Theory of Achievement Motivation and Emotion," Psychological Review, 92 (4). 548-573.
35. Winer, Russell S. (1986). "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, 13 (September). 250-256.
36. Wirtz, Jochen and John E. G. Bateson (1999). "Consumer Satisfaction with Services: Integrating the Environmental Perspective in Services Marketing into the Traditional Disconfirmation Paradigm," Journal of Business Research, 44 (1). 55-66.
37. Wirtz, Jochen, John E. G. Bateson, Sheryl E. Kimes, Jeannette P. T. Ho, and Paul Patterson (2003). "Revenue Management: Resolving Potential Customer Conflicts," Journal of Revenue and Pricing Management, 2 (3). 216-228.
38. Xia, Lan, Kent B. Monroe, and Jennifer L. Cox (2004). "The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions," Journal of Marketing, 68 (October). 1-15.