The effects of informative and non-informative price patterns on consumer price judgments

Psychology and Marketing

Volumn 23, Issue 6, 2006, Pages 535-553

  Danziger, Shai ^a   Segev, Ruthie ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744806371     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20133     Document Type: Article

References (26)

1. Baddeley, A. (1990). Human memory: Theory and practice. Needham Heights, MA: Simon and Schuster.
2. Baron, R. M., & Kenny, D. A. (1986). The moderator mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
3. Briesch, R. A., Krishnamurthi, L., Mazumdar, T., & Raj, S. P. (1997). A comparative analysis of reference price models. Journal of Consumer Research, 24, 202-214.
4. Della Bitta, A. J., & Monroe, K. B. (1974). The influence of adaptation levels on subjective price perceptions. In S. Ward & P. Wright (Eds.), Advances in consumer research (Vol. 1, pp. 359-369). Urbana, IL: Association for Consumer Research.
5. Desai, K. K., & Talukdar, D. (2003). Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image. Psychology & Marketing, 20, 903-933.
6. Doob, A., Carlsmith, J. M., Freedman, J. L., Landauer, T. K., & Tom, S. (1969). Effect of initial selling price on subsequent sales. Journal of Personality and Social Psychology, 11, 345-350.
7. Gilovich, T., Vallone, R., & Tversky, A. (1985). The hot hand in basketball: On the misperception of random sequences. Cognitive Psychology, 17, 295-314.
8. Gupta, S. (1988). Impact of sales promotions on when, what, and how much to buy. Journal of Marketing Research, 25, 342-355.
9. Helson, H. (1964). Adaptation level theory. New York: Harper & Row.
10. Inman, J. J., Anil, A. C., & Raghubir, P. (1997). Framing the deal: The role of restrictions in accentuating deal value. Journal of Consumer Research, 24, 68-79.
11. Jacobson, R., & Obermiller, C. (1990). The formation of expected future price: A reference price for forward looking consumers. Journal of Consumer Research, 16, 420-432.
12. Janiszewski, C., & Lichtenstein, D. R. (1999). A range theory account of price perception. Journal of Consumer Research, 25, 353-368.
13. Kalwani, M. U., & Yim, C. K. (1992). Consumer price and promotion expectations: An experimental study. Journal of Marketing Research, 25, 408-418.
14. Kalyanaram, G., & Little, J. D. C. (1994). An empirical analysis of latitude of acceptance in consumer package goods. Journal of Consumer Research, 21, 408-418.
15. Kalyanaram, G., & Winer R. S. (1995). Empirical generalizations for reference price research. Marketing Science, 14, G161-G169.
16. Krishnamurthi, L., Mazumdar, T., & Raj, S. P. (1992). Asymmetric responses to price in consumer choice and purchase quantity decisions. Journal of Consumer Research, 19, 387-400.
17. Menon, G., Raghubir, P., Schwarz, P. (1995). Behavioral frequency judgments: An accessibility-diagnosticity framework. Journal of Consumer Research, 22, 212-228.
18. Monroe, K. B., & Lee, A. Y. (1999). Remembering versus knowing: Issues in buyers' processing of price information. Journal of the Academy of Marketing Science, 27, 207-225.
19. Mook, D. G. (1983). In defense of external validity. American Psychologist, 38, 379-387.
20. Niedrich, R. W., Sharma, S., & Wedell, D. H. (2001). Reference price and price perception: A comparison of alternative models. Journal of Consumer Research, 28, 339-354.
21. Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of consumer satisfaction decisions. Journal of Marketing Research, 460-469.
22. Parducci, A. (1965). Category judgment: A range-frequency model. Psychological Review, 72, 407-418.
23. Rajendran, N. K., & Tellis, G. J. (1994). Contextual and temporal components of reference price. Journal of Marketing, 58, 22-34.
24. Volkmann, J. (1951). Scales of judgment and their implications for social psychology. In J. H. Rohrer & M. Sherif (Eds.), Social psychology at the cross roads (pp. 273-294). New York: Harper & Row.
25. Winer, R. S. (1988). Behavioral perspectives on pricing: Buyer's subjective perceptions of price revisited (pp. 35-57). In T. Devinney (Eds.), Issues in pricing: Theory and research. Lexington, MA : Lexington Books.
26. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value. A means end model and synthesis of evidence. Journal of Marketing, 52, 2-22.