Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry

Tourism Management

Volumn 34, Issue , 2013, Pages 71-79

  Becerra, Manuel ^a   Santaló, Juan ^a   Silva, Rosario ^a  

^a IE BUSINESS SCHOOL   (Spain)

Author keywords

Competition; Differentiation; Hotel industry; Prices

Indexed keywords

COMPETITION (ECONOMICS); DIFFERENTIATION; PRICING POLICY; SERVICE SECTOR;

SPAIN;

EID: 84867139078     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2012.03.014     Document Type: Article

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