Experiments and quasi-experiments: Methods for evaluating marketing options

Cornell Hotel and Restaurant Administration Quarterly

Volumn 44, Issue 2, 2003, Pages 75-84

  Lynn, Ann ^a   Lynn, Michael ^a  

^a ITHACA COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037610929     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(03)90020-6     Document Type: Note

References (23)

1. See: Robert J. Kwortnik, Jr., “Clarifying ‘Fuzzy’ Hospitality-management Problems with Depth Interviews and Qualitative Analysis,” on pages 117–129 of this issue of Cornell Quarterly .
2. See: Matthew Schall, “Best Practices in the Assessment of Hotel-guest Attitudes,” on pages 51–65 of this issue of Cornell Quarterly .
3. See: Kate Walsh, “Qualitative Research: Advancing the Science and Practice of Hospitality,” on pages 66–74 of this issue of Cornell Quarterly .
4. Kevin J. Clancy Peter C. Krieg Counter-intuitive Marketing 2000 Free Press New York
5. Ibid .
6. See David G. Myers Behavior and Attitudes Social Psychology third edition 1990 McGraw-Hill New York 33 68
7. A.W. Wicker Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects Journal of Social Issues Vol. 25 1969 41 78
8. See Stephen P. Brown Douglas M. Stayman Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis Journal of Consumer Research Vol. 19 June 1992 34 51
9. Gabriel Biehal Debra Stephens Eleonora Curlo Attitude toward the Ad and Brand Choice Journal of Advertising Vol. 21 September 1992 19 36
10. McLaughlin, Christine R., Animals Gone Commercial: Do They Sell Products?, as viewed at animal.discovery.com/convergence/commercials/marketing_print.html
11. See David G. Myers Intuition: The Power and Limits of Our Inner Knowing Exploring Social Psychology 1994 McGraw-Hill New York 23 30
12. R.E. Nisbett T.D. Wilson Telling More Than We Can Know: Verbal Reports on Mental Processes Psychological Review Vol. 84 1977 231 259
13. See Amy Oplinger Survey Says … Praxis Fall 1998–Winter 1999 82 85
14. Wilbert Jones New Wealth from Health Restaurant Hospitality Oct. 1999 98 102
15. Interested readers can find a discussion of many quasi-experiment designs in William R. Shadish Thomas D. Cook Donald T. Campbell Experimental and Quasi-experimental Designs for Generalized Casual Inference 2002 Houghton Mifflin New York
16. Eric Marder The Laws of Choice 1997 Free Press New York
17. For a thorough discussion of these types of validity, see: Shadish et al., op cit .
18. Robert Rosenthal Experimenter Effects in Behavioral Research 1966 Appleton-Century-Crofts New York
19. See Laura A. Branon Amy E. McCabe Time-restricted Sales Appeals: The Importance of Offering Real Value Cornell Hotel and Restaurant Administration Quarterly Vol. 42 No. 4 August–September 2001 47 52
20. Rachel Kennedy Andrew Ehrenberg There Is No Brand Segmentation Marketing Research Spring 2001 4 7
21. Green Corliss Differential Responses to Retail Sales Promotion among African-American and Anglo-American Consumers Journal of Retailing Vol. 71 1995 83 92
22. See: Myers, op. cit.
23. A.W. Wicker Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects Journal of Social Issues Vol. 25 1995 41 78