To influence or not to influence: External reference price strategies in pay-what-you-want pricing

Journal of Business Research

Volumn 66, Issue 2, 2013, Pages 275-281

  Johnson, Jennifer Wiggins ^a   Cui, Annie Peng ^b  

^a KENT STATE UNIVERSITY   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

Participative pricing mechanisms; Pay what you want; Pricing strategies; Reference prices

Indexed keywords

EID: 84870520591     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.09.015     Document Type: Article

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