Market orientation, knowledge competence, and innovation

International Journal of Research in Marketing

Volumn 32, Issue 3, 2015, Pages 309-318

  Ozkaya, H Erkan ^a   Droge, Cornelia ^b   Hult, G Tomas M ^b   Calantone, Roger ^b   Ozkaya, Elif ^a  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Market knowledge competence; Market orientation; Market based innovation; U.S. versus China

Indexed keywords

EID: 84941318005     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2014.10.004     Document Type: Article

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