Measuring the dimensions of market knowledge competence in new product development

European Journal of Innovation Management

Volumn 2, Issue 3, 1999, Pages 129-146

  li, Tiger ^a   Tamer Cavusgil, S ^b  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Market intelligence; Marketing; Measurement; Product management; R D

Indexed keywords

EID: 84986156127     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601069910289068     Document Type: Article

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