A global market advantage framework: The role of global market knowledge competencies

International Business Review

Volumn 14, Issue 1, 2005, Pages 1-19

  Yeniyurt, Sengun ^a   Cavusgil, S Tamer ^a   Hult, G Tomas M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Global companies; Global competition; Market knowledge

Indexed keywords

EID: 13244270007     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2004.10.002     Document Type: Article

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