The moderating role of reward systems in the relationship between market orientation and new product performance in China

International Journal of Research in Marketing

Volumn 26, Issue 2, 2009, Pages 89-96

  Atuahene Gima, Kwaku ^b  

^a Susan)   (United States)

^b CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

cross functional coordination; innovation; interface between marketing and HRM; market orientation; new product performance; reward

Indexed keywords

EID: 67349266844     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.11.001     Document Type: Article

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