The influence of market orientation on new product success

European Journal of Innovation Management

Volumn 15, Issue 1, 2012, Pages 99-121

  Wong, Stanley Kam Sing ^a   Tong, Canon ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Competitor orientation; Customer orientation; Market orientation; New product development; New product success; Research and development

Indexed keywords

EID: 84855774263     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601061211192852     Document Type: Article

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