The market orientation-new product performance relationship: Redefining the moderating role of environmental conditions

International Journal of Research in Marketing

Volumn 23, Issue 2, 2006, Pages 171-185

  Gotteland, David ^a   Boulé, Jean Marie ^b  

^a IAE de Grenoble   (France)

^b GRENOBLE ECOLE DE MANAGEMENT   (France)

Author keywords

Environmental conditions; Instrumental use of information; Market orientation; New product performance

Indexed keywords

EID: 33744518065     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2005.08.001     Document Type: Article

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