Launch decisions and new product success: An empirical comparison of consumer and industrial products

Journal of Product Innovation Management

Volumn 17, Issue 1, 2000, Pages 5-23

  Hultink, Erik Jan ^a   Hart, Susan ^b   Robben, Henry S J ^c   Griffin, Abbie ^d  

^a FACULTY OF INDUSTRIAL DESIGN ENGINEERING   (Netherlands)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; INDUSTRIAL MANAGEMENT; MARKETING; STRATEGIC PLANNING; VALUE ENGINEERING;

PRODUCT LAUNCHING;

PRODUCT DEVELOPMENT;

EID: 0033883962     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(99)00027-2     Document Type: Article

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