Customer response capability in a sense-and-respond era: The role of customer knowledge process

Journal of the Academy of Marketing Science

Volumn 32, Issue 3, 2004, Pages 219-233

  Jayachandran, Satish ^a   Hewett, Kelly ^a   Kaufman, Peter ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

Customer knowledge process; Customer response capability; Customer responsiveness; Marketing capability; Sense and respond

Indexed keywords

EID: 3042520413     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304263334     Document Type: Review

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