Customer orientation and innovativeness: Differing roles in New and Old Europe

International Journal of Research in Marketing

Volumn 25, Issue 1, 2008, Pages 69-79

  Theoharakis, Vasilis ^a,b   Hooley, Graham ^b  

^a The American College of Greece   (Greece)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

Customer orientation; Differentiation; Emerging markets; Organizational innovativeness; Sustainable competitive advantage

Indexed keywords

EID: 39249083122     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.09.007     Document Type: Article

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