Innovation and performance outcomes of market information collection efforts: The role of top management team involvement

International Journal of Research in Marketing

Volumn 27, Issue 1, 2010, Pages 33-43

  Harmancioglu, Nukhet ^a   Grinstein, Amir ^b   Goldman, Arieh ^c  

^a KOÇ UNIVERSITY   (Turkey)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^c HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

Business to business marketing; Customer orientation; Market information; Top management teams

Indexed keywords

EID: 76449111778     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.09.005     Document Type: Article

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