Brand and product attachment in an industrial context: The effects on brand loyalty

Industrial Marketing Management

Volumn 53, Issue , 2016, Pages 194-206

  Pedeliento, Giuseppe ^a   Andreini, Daniela ^a   Bergamaschi, Mara ^a   Salo, Jari ^b  

^a UNIVERSITY OF BERGAMO   (Italy)

^b UNIVERSITY OF OULU   (Finland)

Author keywords

Brand attachment; Brand loyalty; Owner operators; Product attachment; Trucks

Indexed keywords

EID: 84934343802     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.06.007     Document Type: Article

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