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Volumn 39, Issue , 2010, Pages 33-49

The semiotics of brand

Author keywords

circulation; fetish; materiality; production; trademark

Indexed keywords

ANTHROPOLOGY; BUSINESS; PRODUCTION SYSTEM;

EID: 77958010285     PISSN: 00846570     EISSN: None     Source Type: Book Series    
DOI: 10.1146/annurev.anthro.012809.104939     Document Type: Article
Times cited : (153)

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