An empirical examination of brand loyalty

Journal of Product and Brand Management

Volumn 15, Issue 7, 2006, Pages 442-449

  Jensen, Jan Møller ^a   Hansen, Torben ^b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b Department of International Economics and Management   (Denmark)

Author keywords

Brand loyalty; Consumer goods

Indexed keywords

EID: 33751227156     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610712829     Document Type: Article

References (25)

1. Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior, Prentice Hall, Englewood Cliffs, NJ.
2. Anderson, J.C. and Gerbing, D.W. (1988), "Stuctural equation modeling in practice: A review and recommended two-step appraoch", Psychological Bulletin, Vol. 103 No. 3, pp. 411-23.
3. Assael, H. (1998), Consumer Behavior and Marketing Actions, 6th ed., South-Western College Publishing, Mason, OH.
4. Brown, M.W. and Cudeck, R. (1993), "Alternative ways of assessing model fit", in Bollen, K.A. and Long, J.S. (Eds), Testing Structural Equation Models, Sage, Thousand Oaks, CA, pp. 136-62.
5. Buzzell, R.D., Gale, B.T. and Sultan, R.G.M. (1975), "Market share - a key to profitability", Harvard Business Review, Vol. 53, pp. 97-106.
6. Day, G.S. (1969), "A two-dimensional concept of brand loyalty", Journal of Advertising Research, Vol. 9, pp. 29-35.
7. Dick, A.S. and Basu, K. (1994), "Customer loyalty: Toward an integrated conceptual framework", Journal of the Academy of Marketing Science, Vol. 22, pp. 99-113.
8. Emmelheinz, M., Stock, J. and Emmelheinz, L. (1991), "Consumer response to retail stock-outs", Journal of Retailing, Vol. 67, pp. 138-46.
9. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol. 18, pp. 77-90.
10. Frambach, R.T., Barkema, H.G., Nooteboom, B. and Wedel, M. (1998), "Adoption of a service innovation in the business market: An empirical test of supply-side variables", Journal of Business Research, Vol. 41, pp. 161-74.
11. Gerbing, D.W. and Anderson, J.C. (1992), "Monte Carlo evaluation of goodness fit indices for structural equation models", Sociological Methods and Research, Vol. 21, pp. 132-60.
12. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate Data Analysis, 5th ed., Prentice-Hall International, Englewood Cliffs, NJ.
13. Jacoby, J. (1971), "A model of multi brand loyalty", Journal of Advertising Research, Vol. 11, pp. 25-31.
14. Jacoby, J. and Chestnut, R. (1978), Brand Loyalty: Measurement and Management, John Wiley & Sons, New York, NY.
15. LeClerc, F. and Little, J.D.C. (1997), "Can advertising make FSI coupons more effective?", Journal of Marketing Research, Vol. 34, pp. 473-84.
16. Muncy, J.A. (1996), "Measuring perceived brand parity", Advances in Consumer Research, Vol. 23, pp. 411-7.
17. Odin, Y., Odin, N. and Valette-Florence, P. (2001), "Conceptual and operational aspects of brand loyalty: An empirical investigation", Journal of Business Research, Vol. 53, pp. 75-84.
18. Quester, P. and Lim, A.I. (2003), "Product involvement/brand loyalty: Is there a link?", Journal of Product & Brand Management, Vol. 12, pp. 22-38.
19. Raj, S.P. (1985), "Striking a balance between brand 'popularity' and brand 'loyalty'", Journal of Marketing, Vol. 49, pp. 53-9.
20. Ratchford, B.T. (1987), "New insights about the FCB GRID", Journal of Advertising Research, Vol. 27, pp. 24-38.
21. Reichheld, F. and Sasser, W.E. (1990), "Zero defections", Harward Business Review, Vol. 68, pp. 105-11.
22. Rundle-Thiele, S. and Bennet, R. (2001), "A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets", Journal of Product and Brand Management, Vol. 10, pp. 25-37.
23. Shim, S., Eastlick, M.A., Lotz, S.L. and Warrington, P. (2001), "An online prepurchase intentions model: The role of intention to search", Journal of Retailing, Vol. 77, pp. 397-416.
24. Traylor, M.B. (1983), "Ego involvement and brand commitment: Not necessarily the same", Journal of Consumer Marketing, Vol. 1, pp. 75-9.
25. Van Trijp, H.C.M., Hoyer, W.D. and Inman, J.J. (1996), "Why switch? Product category-level explanations for true variety-seeking behavior", Journal of Marketing Research, Vol. 33, pp. 281-92.