Brand equity in the business-to-business context: Examining the structural composition

Journal of Brand Management

Volumn 19, Issue 8, 2012, Pages 688-701

  Biedenbach, Galina ^a  

^a UMEÅ UNIVERSITY   (Sweden)

Author keywords

brand equity; brand management; business to business; hierarchy of effects

Indexed keywords

EID: 84865258840     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.60     Document Type: Article

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