Designing and implementing brand architecture strategies

Journal of Brand Management

Volumn 21, Issue 9, 2015, Pages 702-715

  Lane Keller, Kevin ^a  

^a DARTMOUTH COLLEGE   (United States)

Author keywords

brand architecture; brand extensions; brand hierarchies; brand positioning; brand strategies

Indexed keywords

EID: 84926380717     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2014.38     Document Type: Review

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