Toward a model of business-to-business marketing communications effects

Industrial Marketing Management

Volumn 26, Issue 1, 1997, Pages 15-29

  Gilliland, David I ^b   Johnston, Wesley J ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030641201     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(96)00032-6     Document Type: Article

References (39)

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