Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages

Computers in Human Behavior

Volumn 51, Issue PA, 2015, Pages 483-494

  Hsu, Li Chun ^a   Wang, Kai Yu ^b   Chih, Wen Hai ^c   Lin, Kuan Yu ^c  

^a DA YEH UNIVERSITY   (Taiwan)

^b BROCK UNIVERSITY   (Canada)

^c NATIONAL DONG HWA UNIVERSITY   (Taiwan)

Author keywords

Dual mediation hypothesis; eWOM intentions; Facebook Fan Page; Ripple effect; Uses and gratifications theory

Indexed keywords

VIRTUAL REALITY;

DUAL MEDIATION HYPOTHESIS; EWOM INTENTIONS; FACEBOOK; RIPPLE EFFECTS; USES AND GRATIFICATIONS THEORIES;

SOCIAL NETWORKING (ONLINE);

EID: 84930946807     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2015.04.069     Document Type: Article

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