Brand loyalty: The link between attitude and behavior

Journal of Advertising Research

Volumn 36, Issue 6, 1996, Pages 22-34

  Baldinger, Allan L ^a   Rubinson, Joel ^a  

^a NPD Group Inc

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012492406     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (13)

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