Virtual community loyalty: An interpersonal-interaction perspective

International Journal of Electronic Commerce

Volumn 15, Issue 1, 2010, Pages 49-74

  Shen, Yung Cheng ^a   Huang, Chun Yao ^b   Chu, Chia Hsien ^c   Liao, Hui Chun ^c  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^c YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Group interaction; interpersonal attraction; interpersonal influences; loyalty; virtual community

Indexed keywords

EID: 77958144728     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150102     Document Type: Article

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