Relationships between brand awareness and online word-of-mouth: An example of online gaming community

International Journal of Web Based Communities

Volumn 8, Issue 2, 2012, Pages 177-195

  Liao, Shu Hsien ^a   Wu, Chih Chuang ^b   Widowati, Retno ^c   Chen, Mei Ying ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

^b TATUNG UNIVERSITY   (Taiwan)

^c UNIVERSITAS MUHAMMADIYAH YOGYAKARTA   (Indonesia)

Author keywords

Brand awareness; Customer value; Online gaming; Online word of mouth; Repurchase intension; Structural equation modelling

Indexed keywords

BROADBAND NETWORKS; COMMERCE; INTERACTIVE COMPUTER GRAPHICS; ONLINE SYSTEMS; SALES; SURVEYS;

BRAND AWARENESS; CUSTOMER VALUES; ON-LINE GAMING; ONLINE WORD OF MOUTHS; REPURCHASE INTENSION; STRUCTURAL EQUATION MODELLING;

SOCIAL NETWORKING (ONLINE);

EID: 84859418517     PISSN: 14778394     EISSN: 17418216     Source Type: Journal    
DOI: 10.1504/IJWBC.2012.046259     Document Type: Article

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