Predicting intentions to return to the Web site: Extending the Dual Mediation Hypothesis

Journal of Interactive Marketing

Volumn 19, Issue 3, 2005, Pages 2-14

  Karson, Eric J ^a   Fisher, Robert J ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 25444518038     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20040     Document Type: Editorial

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