The effect of brand personality on brand relationship, attitude and purchase intention with a focus on brand community

Academy of Marketing Studies Journal

Volumn 17, Issue 2, 2013, Pages 85-98

  Lee, Hee Jung ^a   Kang, Myung Soo ^b  

^a Seoul National University   (South Korea)

^b Hansung University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891141203     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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