Explaining website effectiveness: The hedonic-utilitarian dual mediation hypothesis

Electronic Commerce Research and Applications

Volumn 10, Issue 1, 2011, Pages 49-58

  López, Inés ^a   Ruiz, Salvador ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Attitude dimensions; Cognitions; Emotions; Hedonic utilitarian DMH superiority; Website effectiveness

Indexed keywords

ATTITUDE DIMENSIONS; COGNITIONS; COGNITIVE MODEL; CONCEPTUAL MODEL; E-COMMERCE; EMOTIONS; FITTING MODEL; HEDONIC-UTILITARIAN DMH SUPERIORITY; INDIVIDUAL BEHAVIOR; ONLINE ENVIRONMENTS; RELATIVE IMPORTANCE;

COGNITIVE SYSTEMS;

EID: 79951952857     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.04.003     Document Type: Conference Paper

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