Opinion leaders and opinion seekers: Two new measurement scales

Journal of the Academy of Marketing Science

Volumn 24, Issue 2, 1996, Pages 137-147

  Flynn, Leisa Reinecke ^a   Goldsmith, Ronald E ^a   Eastman, Jacqueline K ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b VALDOSTA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20044371225     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396242004     Document Type: Article

References (19)

1. Anderson, James C. and David W. Gerbing. 1988. "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach." Psychological Bulletin 103 (3): 411-423.
2. Arndt, Johan. 1968. "Testing the Two-Step Flow of Communication Hypothesis." In Insights Into Consumer Behavior. Ed. Johan Arndt. Boston: Allyn & Bacon, 189-202.
3. Assael, Henry. 1987. Consumer Behavior & Marketing Action. 4th ed. Boston: PWS-Kent.
4. Bearden, William O., Richard G. Netemeyer, and Mary F. Mobley. 1993. Handbook of Marketing Scales. Newbury Park, CA: Sage.
5. Beatty, Sharon E. and Scott M. Smith. 1987. "External Search Effort: An Investigation Across Several Product Categories." Journal of Consumer Research 14 (June): 83-92.
6. Bennett, Peter, D. and Robert M. Mandell. 1959. "Prepurchase Information Seeking Behavior of New Car Purchasers - The Learning Hypothesis." Journal of Marketing Research 6 (November): 430-433.
7. Bentler, Peter M. 1989. EQS: Structural Equations Program Manual. Los Angeles, CA: BMDP Statistical Software.
8. Bloch, Peter H. 1986. "The Product Enthusiast: Implications for Marketing Strategy." Journal of Consumer Marketing 3 (Summer): 51-62.
9. Bloch, Peter H. and Marsha L. Richins. 1983. "A Theoretical Model for the Study of Product Importance Perceptions." Journal of Marketing 47 (Summer): 69-81.
10. Bloch, Peter H., Daniel L. Sherrell, and Nancy M. Ridgway. 1986. "Consumer Search: An Extended Framework." Journal of Consumer Research 13 (June): 119-126.
11. Bruner, Gordon C. II and Paul J. Hensel. 1992. Marketing Scales Handbook. Chicago: American Marketing Association.
12. Byrne, Barbara. 1994. Structural Equations With EQS: Basic Concepts, Applications, and Programming. Newbury Park, CA: Sage.
13. Calder, B. J., L. W. Phillips, and A. M. Tybout. 1981. "Designing Research for Application." Journal of Consumer Research 8:197-207.
14. Cartwright, Dorwin and Alvin Zander. 1960. Group Dynamics: Research and Theory. 2nd ed. Evanston, IL: Row, Peterson.
15. Childers, Terry L. 1986. "Assessment of the Psychometric Properties of an Opinion Leadership Scale." Journal of Marketing Research 23 (May): 184-188.
16. Churchill, Gilbert A. 1979. "A Paradigm for Developing Better Measures of Marketing Constructs." Journal of Marketing Research 16 (February): 64-73.
17. Claxton, John D., Joseph N. Fry, and Bernard Portis. 1974. "A Taxonomy of Prepurchase Information Gathering Patterns." Journal of Consumer Research 1 (December): 35-42.
18. Dichter, Ernest. 1966. "How Word-of-Mouth Advertising Works." Harvard Business Review 44 (November-December): 147-166.
19. Dickerson, Mary D. and James W. Gentry. 1983. "Characteristics of Adopters and Non-Adopters of Home Computers." Journal of Consumer Research 10 (September): 225-235.