The impact of brand communication on brand equity through Facebook

Journal of Research in Interactive Marketing

Volumn 9, Issue 1, 2015, Pages 31-53

  Schivinski, Bruno ^a   Dabrowski, Dariusz ^a  

^a GDANSK UNIVERSITY OF TECHNOLOGY   (Poland)

Author keywords

Brand equity; Facebook; Marketing communication; Social media marketing; Social networking sites; Structural equation modeling

Indexed keywords

EID: 84924334507     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-02-2014-0007     Document Type: Article

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