New Communications Approaches in Marketing: Issues and Research Directions

Journal of Interactive Marketing

Volumn 23, Issue 2, 2009, Pages 108-117

  Winer, Russell S ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Digital media; Internet; Marketing communication; Mobile marketing; New media; Online advertising; Social network

Indexed keywords

EID: 70149124491     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.02.004     Document Type: Article

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