Vigilante marketing and consumer-created communications

Journal of Advertising

Volumn 36, Issue 3, 2007, Pages 35-50

  Muñiz Jr , Albert M ^a   Schau, Hope Jensen ^b  

^a DEPAUL UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948905302     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360303     Document Type: Article

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