Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 164-176

  Bruhn, Manfred ^a   Schnebelen, Stefanie ^a   Schäfer, Daniela ^a  

^a UNIVERSITY OF BASEL   (Switzerland)

Author keywords

Brand community benefits; C2C interaction quality; Loyalty; Trust

Indexed keywords

EID: 84893849969     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.08.008     Document Type: Article

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