The multidimensional nature and brand impact of user-generated ad parodies in social media

International Journal of Advertising

Volumn 30, Issue 1, 2011, Pages 103-131

  Vanden Bergh, Bruce G ^a   Lee, Mira ^b   Quilliam, Elizabeth T ^a   Hove, Thomas ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Chung Ang University   (South Korea)

Author keywords

[No Author keywords available]

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EID: 84865170390     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-1-103-131     Document Type: Article

References (41)

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