Impact of online reviews of customer care experience on brand or company selection

Journal of Consumer Marketing

Volumn 27, Issue 5, 2010, Pages 447-457

  Karakaya, Fahri ^a   Barnes, Nora Ganim ^a  

^a UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

Consumer behaviour; Customer services quality; Internet; Opinion polls

Indexed keywords

EID: 77955288141     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011063349     Document Type: Article

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