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Volumn 48, Issue 5, 2008, Pages 577-602

Home country image, country brand equity and consumers product preferences: An empirical study

Author keywords

Brand equity; Country brand equity; Country equity; Country image; Product preferences

Indexed keywords


EID: 70449635008     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-008-0031-y     Document Type: Article
Times cited : (125)

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