Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Business Horizons

Volumn 55, Issue 3, 2012, Pages 261-271

  Berthon, Pierre R ^a   Pitt, Leyland F ^b   Plangger, Kirk ^b   Shapiro, Daniel ^b  

^a BENTLEY UNIVERSITY   (United States)

^b SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Creative consumers; International marketing strategy; Social media; Technology; Web 2.0

Indexed keywords

EID: 84859513838     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2012.01.007     Document Type: Article

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