Family as a source of consumer-based brand equity

Journal of Product and Brand Management

Volumn 16, Issue 3, 2007, Pages 188-199

  Gil, R Bravo ^a   Andrés, E Fraj ^a   Salinas, E Martínez ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Brand equity; Consumers; Family; Young adults

Indexed keywords

EID: 34249992801     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710751564     Document Type: Article

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