Green claims and message frames: How green new products change brand attitude

Journal of Marketing

Volumn 78, Issue 5, 2014, Pages 119-137

  Olsen, Mitchell C ^a   Slotegraaf, Rebecca J ^a   Chandukala, Sandeep R ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Brand attitude; Green products; Innovation; Message framing; Source credibility

Indexed keywords

EID: 84921371169     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.13.0387     Document Type: Article

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