Advertising bans and the substitutability of online and offline advertising

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 207-227

  Goldfarb, Avi ^a   Tucker, Catherine ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Advertising; Advertising media mix; Internet; Regulation

Indexed keywords

EID: 79952220513     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.207     Document Type: Article

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