The effect of business-cycle fluctuations on private-label share: What has marketing conduct got to do with it?

Journal of Marketing

Volumn 76, Issue 1, 2012, Pages 1-19

  Lamey, Lien ^a,b   Deleersnyder, Barbara ^c   Steenkamp, Jan Benedict E M ^d   Dekimpe, Marnik G ^b,c  

^a Lessius University College   (Belgium)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c TILBURG UNIVERSITY   (Netherlands)

^d UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Advertising; Business cycle; Innovation; Marketing conduct; National brands; Pricing; Private labels; Promotion

Indexed keywords

EID: 84859581612     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.09.0320     Document Type: Article

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