What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance

Journal of Marketing

Volumn 77, Issue 1, 2013, Pages 31-51

  Bezawada, Ram ^a   Pauwels, Koen ^b  

^a UNIVERSITY AT BUFFALO   (United States)

^b OZYEGIN UNIVERSITY   (Turkey)

Author keywords

Cross category; Empirical generalizations; Food marketing; Marketing mix; Organic products; Vector autoregressive models

Indexed keywords

EID: 84873283105     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.10.0229     Document Type: Article

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